It's a common misconception that LinkedIn Business pages are directly managed within Facebook. They aren't. This guide will help you understand why and walk you through the proper steps to remove any related content, ensuring a clean digital footprint.
Understanding the Disconnect: LinkedIn and Facebook
LinkedIn and Facebook are separate social media platforms. While you might use both for professional networking, they have independent account management systems. This means you can't directly delete a LinkedIn page (Company Page or Showcase Page) through Facebook.
What You Can Control on Facebook:
- Facebook Page: This is your business's presence on Facebook. Deleting this page is entirely separate from LinkedIn.
- Facebook Ads: If you've run Facebook Ads to promote your LinkedIn page, you can stop those ads. This doesn't delete your LinkedIn page, but it ends any Facebook-driven traffic to it.
- Facebook Groups: If you’ve shared your LinkedIn page link in Facebook groups, you can remove those posts. Again, this doesn’t delete the LinkedIn page itself.
Steps to Effectively Remove LinkedIn Presence from Facebook (and Elsewhere)
This section details how to deal with various aspects of removing your LinkedIn presence from Facebook, clarifying the process and addressing the root of the confusion.
1. Removing LinkedIn Links from Your Facebook Page
- Content Audit: Go through your Facebook page's posts, about section, and any other relevant sections. Identify and delete any links directly leading to your LinkedIn Business page.
2. Discontinuing Facebook Ads Targeting LinkedIn
- Ad Manager: Access your Facebook Ads Manager and find any campaigns promoting your LinkedIn page.
- Pause or Delete: Pause or delete these campaigns to stop spending money and directing traffic to a page you're removing.
3. Deleting Posts Featuring LinkedIn Links in Facebook Groups
- Group Management: If you've shared your LinkedIn page in any Facebook Groups, locate those posts and remove them. This requires navigating to each group individually.
4. Addressing Your LinkedIn Business Page Directly
This is the core action. You need to log into your LinkedIn account, not your Facebook account.
- LinkedIn Company Page Management: Find the settings for your LinkedIn Company page.
- Deletion Process: LinkedIn will provide a clear option to delete the page. Be sure to understand any permanent data loss implications before proceeding. There's usually no "undo" button.
- Alternatives: Consider archiving your LinkedIn page instead of deleting it. This keeps your data but hides it from public view.
Beyond Facebook: Cleaning Up Other Online Mentions
Remember that your LinkedIn page's presence might extend beyond Facebook. A comprehensive strategy includes:
- Website Links: Check your website and remove any links pointing to your old LinkedIn page.
- Other Social Media: Review other social media platforms (Twitter, Instagram, etc.) and remove any links or mentions of the LinkedIn page you're deleting.
- Online Directories: If listed in any online business directories, update those listings to reflect the change.
SEO Implications: A Clean Break
Deleting your LinkedIn page completely removes the backlinks pointing to it. While this might slightly impact your overall SEO, it’s minimal compared to the risk of maintaining an inactive or irrelevant page. Focus on updating your website content and other social media profiles to maintain a strong online presence.
Conclusion: A Comprehensive Approach
Successfully removing your perceived connection between your LinkedIn Business page and Facebook requires a multi-step process. Remember to focus on deleting links, stopping ads, and then finally, addressing the LinkedIn page directly within LinkedIn's settings. Follow this structured plan for a clean and effective removal.